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1. We've the highest client retention rate

That’s 98.6% with no contracts for any of our clients. All those great marketers stay with us because we deliver great service and software. Our competitors tie people into long term contracts – why? What is the advantage to the client? There are none, we give a great system at a reasonable price.

No one else publishes their client retention rate, if you are talking to any ESP who has a long term contract – ask them why and let us know.

2. The most usable Google Analytics integration

We are the only ESP with 2 way integration – that is we let GA know where your email traffic is coming from plus we draw back analytics information into Pure360 so you can see what people are doing on your site after they click through – this enables you to gain far more insight into how your recipients are reacting to your messages.

Check out our entry in the Google App store

3. 10% higher open rate than the DMA average

The DMA have a group within it which is made up of ESP’s just like us. Every quarter members submit their sending volumes, with total opens and clicks broken down by retention and acquisition.

Through this we know that the average open rate is 25% and our average open rate is 28% which means ours is a full 10% higher than our competitors. Meaning our clients get consistently higher open rates than they would with our competitors, why? We believe it’s down to our exceptional account management and support teams plus our clever software.

DMA Email Benchmarking Report (free to DMA Members)

4. Largest customer service team in the UK

This one is super easy. We know that when you’re looking for an ESP you aren’t just looking for a bit of software, you’re looking for people who also improve your email marketing campaigns, which is why we have the largest customer service team in the UK.

We don’t include customer service teams based overseas, because as anyone knows who has called Barclaycard, they don’t give a great level of customer service.

Our numbers are based on the Econsultancy Buyer’s Guide (Econsultancy by the way is a great source of industry know how on anything from Email to social, Affiliate – anything digital really – our very own Marc Munier is a guest blogger.