Pure360 Ltd Email Marketing Resources

Gmail Priority Inbox encourages Digital Rapport in Email Marketing

2010-08-31T15:36:27+01:00

We've been talking about things like preference centres being rapport building because it gives control to the recipient, well now Gmail has announced the beta launch of 'Priority Inbox' a new feature which gives more control within the inbox itself. Andy Thorpe takes a look at this new feature and what it means for email marketers.

Capture that data

2010-08-18T09:27:07+01:00

In this blog I share my thoughts on data capture and how it’s the simple things that can really make a difference.

Pure360 reveals statistics on how weather effects can influence email marketing campaigns

2010-08-17T13:52:05+01:00

Check out some of the results from our latest study on how weather affects email marketing as we reveal that sunny weather can double effectiveness of campaigns.

The research has revealed that marketers should consider weather patterns when executing email campaigns, as purchasing power is undeniably linked to the colour of the clouds overhead...

Charity Adoption Email Marketing Strategy

2010-08-17T09:09:50+01:00

In this blog I’m drawing on my own experiences with the popular ‘Sponsor a child’ or ‘Sponsor an animal’ charity campaigns so I can highlight why email marketing is key to the success of such charity campaigns both now and in the future.

The Guide to Online Retail Email Marketing Strategy

2010-08-12T10:04:46+01:00

In this guide, based on the sell-out Online Retail Strategy webinar, email marketing expert and trainer Maria Khoury takes you through three of the most successful strategies that you can implement, without trouble, to improve your Online Retail email marketing activities.

Q and As from the Online Retail Strategy Webinar

2010-08-12T09:58:22+01:00

In the second in our webinar series trainer to the stars, Maria, ran through proven strategies such as welcome programmes, collecting data and retargeting campaigns, that you can implement easily with examples of hem put into practice.

In case you missed out on the webinar the Q and As from the session are right here.

Roundup of July statistics on email marketing, we love a good stat!

2010-08-09T10:07:22+01:00

OK, so as an email marketing company there’s no denying it, we’re always obsessed with stats related to the work we do on a day-to-day basis, it certainly helps our own activity...

Managing subscriptions: Key to successful charity email marketing: Part 2

2010-08-06T14:48:42+01:00

In the first part of this series I looked at getting your content out there and how frequently supporters should and could be contacted. In Part 2 you can take a look at my tips for ensuring you email people with relevant information that they want to receive and I will also be taking a look at using a preference centre to manage subscriptions.

Content and control: Key to successful charity email marketing: Part 1

2010-08-05T15:56:58+01:00

In the first part of his two part series on successful charity email marketing, Andy Thorpe looks at the best way to use email to convert interested parties into a loyal fanbase with content and control (or the giving up of it).

July’s email marketing tips: the best content from around the web

2010-08-04T14:09:06+01:00

I've been scouring the internet for the freshest news, views and tidbits for our monthly review of email marketing tips...

Thumbs up to happy, engaged email marketing subscribers

2010-08-03T15:11:12+01:00

Most people who have Facebook accounts will be familiar with the thumbs up and thumbs down method of rating content. Why not use this in your email marketing? I quickly run through how you can apply this to your email campaigns...

Talking about the weather (ok, & email marketing research) with the BBC

2010-07-26T12:36:48+01:00

Digital marketers in an analogue world… I talked about this, and the weather - with the BBC. Our recently launched research on whether the weather effects email marketing campaigns was picked up by the BBC and they asked me (as the email marketing product man) to say a few words on their business programme hosted on BBC Radio Scotland.

Email marketing company wants your old banger

2010-07-20T17:04:25+01:00

Our latest adventure to raise money for charity will see Pure360 challengers travel 1000 miles across Europe's most challenging roads in a banger worth £100, but we need help finding the cars...

Pure360 study into the weather effects on email marketing results

2010-07-20T16:09:34+01:00

Our new research has revealed that marketers should consider weather patterns when executing email campaigns.

The research analysed open and click through rates on over 7 million emails, promoting a variety of different products and services to assess the impact of weather on the success of email marketing as we approach the summer.

Effective Email Marketing for Small Businesses

2010-07-20T16:06:47+01:00

Abi Clowes takes a look at how effective email marketing can benefit small businesses during times of financial uncertainty.

Email Marketing Tips - No.5: Maximizer Software

2010-07-20T16:05:05+01:00

Welcome back to the latest instalment of Pure360’s fabulous free email marketing tips series. This time, I’m going to be looking at Maximizer Software efforts.

Zen Desk - Making your support experience better

2010-07-20T16:03:22+01:00

As one of our valued customers you will already know that we not only try to support any queries or problems you might have but also add value to you each time too. In order to make the process even easier, we have now implemented a new ticketing system, the Zendesk, which you can access from within your account.

Tips for Effective Email Marketing Templates & Designs

2010-07-14T13:32:32+01:00

Andy Thorpe, one of our resident email marketing gurus, outlines his top tips for effective email marketing templates and designs that you can incorporate into your next campaign...

Email marketing takeaways from a recent Litmus study

2010-07-09T11:58:38+01:00

This is the first in what I hope will be an occasional series where I will be trawling email marketing blogs, newsletter and emails, extracting information snippets and then commenting on their meaning for the email marketer. Today I'm looking at what email marketing takeaways I found from a recent Litmus study...

What a response to the Pure360 customer survey!

2010-07-07T12:37:40+01:00

Thanks to all of our customers who took part in the customer survey last month. Lucky Bridie from Analysys Mason was our Ipad winner and kindly sent over some pics of her newest Apple toy...

June's best email marketing content from the Web

2010-07-07T11:29:36+01:00

Abi rounds up of some the best email marketing and email marketing solutions content that we’ve found on the web, and present it for your viewing...

Pure360's Analytics Email Marketing Tools Now Featured on Google's Analytics App Gallery

2010-07-01T12:36:05+01:00

The integrated Google Analytics functionality for Pure360’s PureResponse email marketing system is now featured on Google’s recently-launched Analytics App Gallery, showcasing “applications that extend Google Analytics in new and exciting ways.”

ECMOD

2010-06-23T10:31:30+01:00

An unmissable event for B2B and B2C marketers everywhere who sell via online and print catalogues.

As well as email and direct mail conference sessions, ECMOD features a huge variety of stands offering visitors the very latest products, solutions, services and news for the dynamic multi-channel community to ensure marketers can stay at the top of their game. Read more

Email Marketing Tips - No 4: Rentokil

2010-06-23T10:23:49+01:00

Welcome to the latest instalment of Pure360’s fabulous free email marketing tips series. This time, I’ll be looking at Rentokil’s B2B “flood response” email.

DMA Email Customer Lifecycle: Engagement and Retention

2010-06-23T10:22:44+01:00

Last Tuesday, the Pure360 gang attended part three of the DMA series of email lifecycle marketing seminars, which this time was on Engagement and Customer Retention Strategies. The sun was shining as we all piled into The Wallace Space in Euston to discover a fantastic turn out, with the venue and accompanying breakfast matching the weather – glorious!

The Guide to B2B Email Marketing Strategy

2010-06-21T17:13:39+01:00

In this guide email marketing expert and trainer Maria Khoury will take you through three of the most successful strategies that you can implement, without trouble, to improve your B2B email marketing activities.

DMA Email Masterclass - Engagement and Retention

2010-06-17T12:35:04+01:00

Pure360 sponsors the 'DMA Email Customer Lifecycle series', a four part series designed for marketers looking to take their email marketing programmes to the next level. The four topics covered are List Growth, Conversion, Engagement and Retention and Winback.

Here are the presentations available to download from the third seminar on Engagement and Retention.

Pure360's Email Marketing Tips: Apple's Email Marketing deconstructed

2010-06-15T10:16:23+01:00

Continuing with my email marketing reviews, I take a look at Apple's email marketing - now I love Apple and my iPhone but the best email marketing ever? I don't think so. Check out my short video and see if you agree...

The B2B Email Marketing Strategy Webinar Q&As

2010-06-14T10:43:03+01:00

There were lots of questions at our B2B Email Marketing Strategy Webinar last week and I'd like to share the answers with you as there were some goodies in there...

Email Marketing Review: DMA Email Lifecycle & ECommerce Expo North

2010-06-08T15:26:27+01:00

The Pure360 team was up in Manchester last week on a bit of an email marketing solutions tour, taking in two fantastic events: the DMA Email Customer Lifecycle seminar series and ECommerce Expo North. Here’s our big post-trip review, featuring all the sights and sounds of our time up north.

DMA email marketing masterclass - Manchester

2010-06-08T14:29:37+01:00

Do you want to learn more about list growth, conversion, engagement and retention and winback? Then check out the presentations from the Manchester 'DMA Email Customer Lifecycle series' which covered all four of these topics.

Increase your email marketing conversions today

2010-05-28T17:53:00+01:00

How can you increase your email marketing conversions?

As featured at Ecommerce Expo North - Marc shares proven techniques you can implement today to increase your email campaign conversions. Discover the benefits of segmentation and retargeting, including what you should be doing post click and even after the conversion to engage with the recipient.

Ecommerce up North – Can they stand up to the South?

2010-05-24T16:18:52+01:00

As we’re visiting Manchester this week to join hundreds of online retailers at Ecommerce Expo North – I was interested to see how they stacked up against the South in terms of their email marketing.

Email Marketing Tips - No 3: Pareto

2010-05-21T17:38:52+01:00

Getting your email design right will have a massive impact on the success of your campaigns, so often I get an email which has a great subject line but when I look at the content I struggle to decipher what to do next.

Outlook 2010, Webmail in browsers, iPhones… Any email marketers got a headache yet?

2010-05-21T17:18:08+01:00

Whether you are responsible for deploying email marketing campaigns directly, designing for email, or both – you’ll have likely learned the hard way that ‘progress‘ in email technology and standards has been far from flowers and birdsong for email marketers.

Pure360 Webinar helps businesses discover Three Top B2B Email Marketing Strategies

2010-05-21T10:52:05+01:00

Email marketing company Pure360 has announced a new series of free webinars, beginning with a guide to the top 3 B2B email marketing strategies that businesses can employ to help create referral business through email marketing campaigns

New Pure360 Email Marketing Analytics tool gets the most from your Mail Outs

2010-05-21T10:43:18+01:00

Email marketing company Pure360 has launched simple new Google Analytics report integration for their industry-leading PureResponse email marketing software.

Internet World 2010 Digital Marketing Conference Round-up

2010-05-10T17:46:54+01:00

Another year, another Internet World conference - and Pure360 were right there in the thick of it, taking our email marketing solutions to the attendees of Internet World 2010. This year saw higher temperatures, more expensive catering facilities and more scantily clad booth-girls than ever before.

The Pure360 email marketing tips go visual

2010-05-10T14:57:35+01:00

Take one team of experts, throw in some email marketing tips and capture it on a big video recorder - what do you get? The birth of visual Pure360 email marketing tips and demands for separate trailers. Check it out...

A stranded marketer’s volcanic ash cloud experience – email fail

2010-04-28T16:03:28+01:00

You would think that a crisis like the the recent volcanic ash cloud would show us how efficient large companies like the airlines are. Not a chance. Read on for my experience of how they really dealt with their customer communications and a few lessons that i think they could learn to improve their email marketing...

Email Marketing Tips - No 2: r-cubed

2010-04-21T17:00:58+01:00

Personalisation is often cited by email marketing experts as the ‘panacea’ of email marketing solutions, and being the incredible email marketer that you are, you’ll want to follow this fabulous advice.

The ideal way is to capture as many fields as you possibly can - but then what can you do with them? Let’s avoid email marketing clichés for a minute, please!

5 Email marketing strategies that were right there under your nose

2010-04-21T09:22:45+01:00

Maria Khoury, training guru at Pure360, provides five awesome email marketing strategies you can implement today.

Optimise your email marketing with double optin

2010-04-16T11:52:00+01:00

Why should you be using double optin for your email marketing communications?

When people optin, what they have done is give you a valuable piece of information. You’ll want the optin process to be first stage in a long a fruitful relationship; you can ensure this by implementing double optin.

Email Marketing and Google Analytics. Let’s all just get along

2010-04-06T15:36:47+01:00

I doubt many (sane) individuals would argue with my saying that both email marketing services and web analytic packages - such as Google Analytics - are valuable and proven tools for any business looking to drive and measure web traffic.

Yet it's not always happy families between these two trusty allies of the marketer...

Ecommerce Solutions: Beating Amazon's Bulk Email Marketing Strategy

2010-03-18T12:50:35+01:00

Amazon’s on-site data tracking system logs and processes everything you do on its web properties to ensure that you receive the most relevant and targeted product recommendations each time you visit the site.

But can they do the same thing with customer emails?

How did we double our email marketing results?

2010-03-15T14:29:26+01:00

Ok so I’ve had a sticky note on my pc for over two weeks now, reminding me to share some awesome results we got in an email marketing campaign by making a couple of really simple tweaks.

So here it is finally. The headphones are plugged in and I’m going to get this done...

Ecommerce Solutions: Beating Amazon's Bulk Email Marketing Strategy

2010-03-11T17:23:03+01:00

Do you want to email like Amazon or better?

For many people Amazon is the be all and end all of customised content. They track everything you do and everything everyone else does, to make sure you get the products you are most likely to buy, in front of you when you visit the site. This is fantastic, the level of data mining in place here is awesome but can they do it with email? Currently the answer... looks to be no!

Email Marketing Tips - No. 1: The Observer

2010-03-10T17:43:52+01:00

Welcome to the first in our new Email Marketing Tips series - in which I’ll be looking at some of the many different mailouts we receive on a daily basis and giving my thoughts on how they could be spruced up a bit.

First up: why oh why can’t the “big guys” get it right?

DMA Email Masterclass - Conversion

2010-03-05T17:18:42+01:00

Here are the presentations available to download from the second seminar on Conversion.

When hype bites back...A tale of the iPad, Obama and communities

2010-02-12T17:38:17+01:00

There have been two occasions in the last year in which the Pure360 office saw so many of us being brought together by a phenomenon, causing a few peoples' monitors to gain a magnetic quality, as murmurs and hushes fought it out for audio supremacy as those nearby are drawn into attentive groups by the buzz...

Yep. I'm talking about the live-streamed event.

Would your email pass a checkup?

2010-02-12T10:45:13+01:00

Do you want to improve your email marketing? Take some time to analyse your email design, making what seems small changes could make a massive difference to the effectiveness of your campaigns. Here's an analysis of one of HSJ's emails...

10 Things you can do today to Improve your Email Marketing

2010-01-29T14:54:19+01:00

We’ve created this guide to help marketers, who are already conducting email marketing campaigns and are looking for some practical expert advice, to improve the results that they are getting.

The Marketer's guide to Email Design

2010-01-15T16:24:01+01:00

This guide is help marketers with no html experience to know what to look out for when working with email designers.

It explains some of the more technical terms a designer may use and comes with a handy checklist to provide your email designer, that highlights the key differences between designing for web and designing for email.

Email Marketing Trends coming out of 2009

2010-01-15T15:25:53+01:00

2009 was a good year for email marketing, we came through the recession with little casualties, in fact we found that more marketers than ever are turning to email marketing because of its great ROI and flexibility. Here are some nuggets we took from reviewing 2009 email marketing usage:

If you can't beat a resolution, write your own

2010-01-14T15:48:33+01:00

In the wave of trends and resolutions that have crossed my path so far this year, from email marketing to fashion disasters, I've picked my favourites to share with you. I hope you enjoy...

Hold on. Is this music to your ears?

2010-01-07T16:19:27+01:00

Calling all ears. We commissioned an original track to make callers time on hold to us as lovely as possible, but did we get it right?

The Perfect Christmas Cake Instructions?!

2009-12-23T11:21:44+01:00

So it's very nearly Christmas and in that faith here is a non-email related blog which should make you giggle. I can certainly relate to the process...

How Online Retailers can get through New Years sales on top

2009-12-22T12:21:57+01:00

Check out these top ten tips to get through the New Year's sales period on top.

Creative Guidelines for Emails

2009-12-07T16:14:04+01:00

This guide is aimed at people who intend to create hard core HTML content for use as emails. It provides a sufficient overview of the HTML, which inboxes will render in order for coders to create good looking emails, that will look the same when rendered in every inbox they are sent to.

The Newsletter

2009-12-07T12:35:53+01:00

Do you send your company’s newsletter? Newsletters have been given a bit of a bad reputation of late, with some viewing newsletters as a bit old school and often boring. But the newsletter is still of value; with interesting and relevant content it can achieve marketing objectives and can help to form a relationship with your customers and contacts.

Here are my top 5 things to think about when sending your newsletter:

Laundry, man-drawers and Automations

2009-12-07T11:44:00+01:00

Advanced email marketing tool usability and washing machines. More in common than you'd think

Spammers vs The spam filter

2009-11-20T13:09:01+01:00

Since the beginning of email, as we know it, spam filters and spammers have been battling it out to gain control over our inboxes.

The fight was on.

DMA Email Masterclass - List Growth

2009-11-19T14:13:36+01:00

Here are the presentations available to download from the first seminar on List Growth.

Guide to Email Marketing Timing

2009-11-12T10:29:14+01:00

Our new research has revealed that marketing professionals shouldn’t rely on ‘gut instinct’ when it comes to email marketing.

We analysed over 660,000 emails sent by 34 companies to discover that widely held assumptions often lead marketers astray.

What can email marketing learn from social media channels?

2009-11-11T12:37:02+01:00

You’re likely to have seen our Blog on ‘How can you use email to increase your brand presence on social networking sites’, now we want to flip that and explore what email can learn from social media channels.

Research has shown us that the best time of day to send an email is not what expected

2009-10-23T17:19:47+01:00

New research by email marketing provider Pure360 reveals that marketing professionals shouldn’t rely on ‘gut instinct’ when it comes to email marketing.

Pure360 analysed over 660,000 emails sent by 34 companies to discover that widely held assumptions often lead marketers astray.

What does your email REALLY look like in the inbox?

2009-10-19T10:26:06+01:00

Commonly marketers and designers are finding that their emails aren't looking the same in the inbox as they did when they were sent. Why is this?

Email Customer Lifecycle Series with DMA – Winback

2009-10-16T11:44:35+01:00

Part four: Winback

This seminar is focused on bringing unresponsive subscribers back into the fold and removing those that have no intention of reengaging with the programme.

Are you a traffic waster?

2009-10-16T10:44:17+01:00

If you are like most marketers you spend a lot of time "driving traffic" with your online marketing, you review your ad words regularly, talk to your agency about SEO, put your URL on every bit of literature that your company produces, and you may have even considered company tattoos in a bid to increase your exposure.

You manage to increase traffic by the required 20% what next?

How can you use email to increase your brand presence on social networking sites?

2009-10-16T10:27:54+01:00

When I first threw the term ‘social media’ at the Commercial Director of Pure360, I didn’t expect him to open his arms wide and welcome it into my online marketing plan without a certain amount of justification. I was right, he batted the words ‘lead gen’ right back at me and so our debate began.

Could 'opt outs' be damaging your reputation?

2009-10-15T13:04:10+01:00

An 'opt-out' is an opt-out. The recipient just clicks on the link, your email marketing software handles it, end of story ...right? Not necessarily.

The Email Marketing Checklist

2009-10-15T12:07:41+01:00

Here we pull together the top 10 tips of running a successful email campaign into a final checklist to make sure you get the most from your email marketing.

How to Use Email Marketing to Profile your Customers

2009-10-15T12:04:24+01:00

In this article we provide insight into using email marketing to build an accurate profile of your customers.

A 3 Step Guide to Improving Email Marketing Deliverability

2009-10-15T11:59:04+01:00

Are you getting good email marketing deliverability rates? The chances are you could be doing more to improve them. Read on for Marc Munier’s key tips for getting to the inbox.

Email HTML - what's possible, what's not

2009-10-15T11:55:38+01:00

This email marketing resource will highlight the main differences between design and coding for the web and for use with email services. This should provide a useful insight into avoiding the most common pitfalls when writing HTML for emails.

How Do You Earn Recipient Trust?

2009-10-15T11:51:03+01:00

How do you get recipients to open your email marketing campaigns? Are they adding you to their ‘safe’ senders list? Read our quick guide to using 'Trust Earning Text'.

Birth of the Dialogue: Email Marketing Whitepaper

2009-10-15T11:36:27+01:00

Packed full of tips to improve your email marketing content this whitepaper covers the importance of creating dialogue with your audience through your email marketing campaigns. Talking to them is one thing, but are we telling them what they want to hear? Are we listening as well?

Pure360 Complete CARE Challenge

2009-09-14T17:05:09+01:00

The Pure360 team have completed the CARE adventure Challenge, raising over £2,600 for CARE International!

Adam Bambrough answers The Marketer's email marketing questions

2009-08-13T16:44:02+01:00

Our product & experience guru Adam Bambrough was interviewed by The Marketer on all things email marketing, here's how it went...

Pure360 speak out at ad:tech

2009-07-15T21:16:46+01:00

Pure360 presented a seminar in the Email Marketing Theatre entitled ‘Email - to Blast, to Broadcast, or enter into Dialogue?’.

Pure360 Continues to Grow Senior Management

2009-07-07T21:24:31+01:00

Email marketing solutions provider Pure360 is continuing its expansion plans with four senior appointments, including new Chairman Harry Meikle and Marketing Manager Abi Clowes.

Email Campaigns Help Brighton Festival Achieve Record Online Bookings in 2009

2009-07-07T10:15:39+01:00

The 43rd Annual Brighton Festival saw record levels of online bookings and attendance in 2009, following an ongoing campaign with email marketing solutions provider Pure360.

Email Marketing Specialist Pure360 Launches Social Share

2009-06-07T10:25:23+01:00

Email marketing specialist Pure360 has released Social Share, the latest addition to their powerful email sending and tracking platform, PureResponse.

Pure360 Only ESP to Make the Top 50

2009-05-13T10:28:43+01:00

GP Bullhound today announced the 2009 Media Momentum Top 50, a rundown of the fastest growing digital media companies in Europe. Pure360 are listed as number 18, the only ESP in the top 50.

AOP Welcomes email marketing solutions provider Pure360

2009-05-07T10:32:36+01:00

Email marketing solutions provider Pure360 has joined the Association of Online Publishers as an associate member.

Paramount Grow Online Bookings By 150% with Email Marketing Campaign

2009-04-07T10:34:58+01:00

Paramount Restaurant Group has seen online bookings grow by 150% over the last three months across its six restaurant brands following an ongoing email voucher campaign with Pure360.