Dynamic content

Dynamic content enables you to think beyond plugging a first name into the subject line or salutation and lets you create a single email template that serves up relevant and targeted content to every member of your database. Dynamic content allows you to deliver personalised articles, product offers or call-to-actions based upon information known about the recipient such as demographics, personal preferences, purchase history or online activities.

The results? - Increase the click-through rate and your ROI as all email promotions become more relevant to the recipient. Marketers using a personal approach to email marketing regularly report results that are 4 to 8 times better than the results of static campaigns.

The Pure360 support team have been fantastic to work with. Every time we have needed assistance, they have always been very knowledgeable about the product. We are very pleased we chose Pure360 for our email marketing.