Integration

Letting your email marketing software talk to others

If you’re reading this, you probably already know how important it can be to clients that their email marketing is able to plug in to any other systems they use. Our robust and mature API makes sure email and in-house systems can get along, whether it’s a quick call for a list upload, or a complex two way CRM conversation. It’s good to talk.

To make your life easier we already have ‘off the shelf’ integrations for the following popular systems:

Google Analytics

Google Analytics Integration enables you not only to understand what your recipients did after they clicked through by including Google tracking in your emails with a single click, but then also to view your Google Analytics and Email Marketing results side by side inside PureResponse.

We've even created a mash-up report so you can easily see both a summary of site activity from your email and the performance of your site pages in one place.

We'll identify each email campaign separately in your analytics, so you can see which has generated the best results.

Seeing the bigger picture has never been simpler.

Microsoft CRM, Sage ACT! & SalesForce.com

So your client would like to build campaigns in their CRM then push them into PureResponse? No problem.

How about seeing email activity alongside all their other history per contact? OK, we can do that too.

For this to work they need to be running particular versions of these CRM’s so talk to your account manager to confirm.

FastStats

These guys do some super smart things with data, if any of your clients already use this bit of kit you need to know that we are the only ESP who is fully integrated with them.

This means that clients can run adhoc queries then push them directly into their account, or setup recurring data pushes using their cascade module. The really great part is that we feed back ALL the reporting information into your clients’ database so they can run even more complex queries involving email activity data and make even smarter marketing decisions than before.

My clients are using something else

Don’t worry - many of our clients are like yours, they have either built or customised their own systems, or use less mainstream CRMs. We’ve worked with loads of agencies to plug in our email marketing software to their clients’ systems - our record is two hours from us switching on their account to having the “link” passing data back and forth.

Whatever your requirement, talk to us about how we can get the systems talking in no time.

Techie stuff (If you think SOAP protocol is a term for describing cleanliness, this isn’t for you!)