DMA Email Masterclass - List Growth
The three presentation were held at the first seminar in the 'DMA Email Customer Lifecycle series', each offer advice on best practice, in order to grow your email marketing lists.
Case study: Seatwave, the fan to fan ticket exchange
Marc Munier, Commercial Director, Pure360 and James Hamlin, Online Marketing Director, Seatwave
Insights from Seatwave on how they have built their database
What you should be doing to maintain your list
Quick wins you can implement - today
Longer term strategies that add value to your list
Keynote address: Email list growth - a 1.4B marketplace
Jeanniey Mullen, Global EVP and CMO, Zinio and VIVmag, Founder and Executive Chairman, Email Experience Council
With 1.4 billion email accounts active worldwide, we are messaging at a rate of 47K emails per second off of up to seven different unique technical devices. Take advangate of high quality, high responsive opportunities to grow your opt-in list size. Key points you will hear at this talk include:
The most effective list local, regional and global email growth strategies
The impact of different device access for email, on gaining subscriber interest
Loyalty tips once your readers opt-in
List growth: Be legal
Stephen Groom, Head of Marketing and Privacy Law, Osborne Clarke
Expert advice on how to get your legal permissions right at the start.
Like what you've seen so far? If you would like further email marketing advice from the experts, call us on 0844 586 0001 or email contact@pure360.com
Customer Love
Marc understands details and has a wide knowledge of the email industry. He is very approachable and sometimes even funny!
Data Media
