DMA Email Masterclass - Conversion
So you've crossed the hurdles of reaching your target audiences' inboxes and encouraging them to open your email; but how do you turn a click into a purchase?
Here are the four presentations from the second of the DMA's 'Email Customer Lifecycle series' Learn how to increase your email marketing conversion rates.
Initial steps: create conversions
Richard Lees, Group Executive Chairman, the Database Group
If there could only be a single KPI to track the effectiveness of an organisations marketing performance, especially with digital and on-line activity, it would be conversion.
Although many businesses gather vast quantities of data with which to influence this KPI, many are wrestling with effective strategies for doing that.
Key methodologies: Increase conversions Today
Marc Munier, Commercial Director, Pure360
Marc covers the key methodologies you can implement today to increase conversions. Discover the benefits of segmentation and retargeting, including what you can do post click and even after the conversion.
This presentation will not only cover the theory behind getting more people buying, but give real examples from companies that have implemented these strategies with successful results, such as ClubMed, Rightmove and Truprint.
Testing 1-2-3: Get true email ROI
Margaret Farmakis, Return Path, Jean-Michel Boujon, Marketing Director, TheLadders.co.uk
Testing is an essential component of success in the email channel. Marketers rely on various data points and metrics to let them know what’s working, what isn’t and why. But what are the most important metrics to track?
How can marketers methodically use the data they are collecting to provide them with the level of insight they need to make good business decisions that positively impact their conversions and their bottom line?
In this session, Margaret Farmakis from Return Path and Jean-Michel Boujon from TheLadders.co.uk, will share practical and actionable tips for optimizing your email testing strategy to improve channel response, conversions and revenue.
Margaret Farmakis - Return Path
Jean-Michel Boujon - TheLadders.co.uk
Like what you've seen so far? If you would like further email marketing advice from the experts, call us on 0844 586 0001 or email contact@pure360.com
Customer Love
The team instils confidence by providing advice and guidance through all stages of the process. They care about the end goals of the customer.
DVLA
