The Email Marketing Resources Archive: Pure Insights

The Guide to Online Retail Email Marketing Strategy

Effective Email Marketing for Small Businesses

Abi Clowes takes a look at how effective email marketing can benefit small businesses during times of financial uncertainty.

The Guide to B2B Email Marketing Strategy

In this guide email marketing expert and trainer Maria Khoury will take you through three of the most successful strategies that you can implement, without trouble, to improve your B2B email marketing activities.

DMA Email Masterclass - Engagement and Retention

Pure360 sponsors the 'DMA Email Customer Lifecycle series', a four part series designed for marketers looking to take their email marketing programmes to the next level. The four topics covered are List Growth, Conversion, Engagement and Retention and Winback.

Here are the presentations available to download from the third seminar on Engagement and Retention. 

The ultimate guide to email marketing analysis

It’s increasingly important to maximise the money you’re spending on email marketing activity. To help you effectively measure the success of your email marketing campaigns, Mr Email Marc Munier has created 'The ultimate guide to email marketing analysis and measurement'.

DMA email marketing masterclass - Manchester

Do you want to learn more about list growth, conversion, engagement and retention and winback? Then check out the presentations from the Manchester 'DMA Email Customer Lifecycle series' which covered all four of these topics.

Increase your email marketing conversions today

How can you increase your email marketing conversions?

As featured at Ecommerce Expo North - Marc shares proven techniques you can implement today to increase your email campaign conversions. Discover the benefits of segmentation and retargeting, including what you should be doing post click and even after the conversion to engage with the recipient.

5 Email marketing strategies that were right there under your nose

Maria Khoury, training guru at Pure360, provides five awesome email marketing strategies you can implement today.

Ecommerce Solutions: Beating Amazon's Bulk Email Marketing Strategy

Do you want to email like Amazon or better?

For many people Amazon is the be all and end all of customised content. They track everything you do and everything everyone else does, to make sure you get the products you are most likely to buy, in front of you when you visit the site. This is fantastic, the level of data mining in place here is awesome but can they do it with email? Currently the answer... looks to be no!

DMA Email Masterclass - Conversion

Pure360 sponsors the 'DMA Email Customer Lifecycle series', a four part series designed for marketers looking to take their email marketing programmes to the next level. The four topics covered are List Growth, Conversion, Engagement and Retention and Winback.

Here are the presentations available to download from the second seminar on Conversion.

10 Things you can do today to Improve your Email Marketing

We’ve created this guide to help marketers, who are already conducting email marketing campaigns and are looking for some practical expert advice, to improve the results that they are getting.

The Marketer's guide to Email Design

This guide is help marketers with no html experience to know what to look out for when working with email designers.

It explains some of the more technical terms a designer may use and comes with a handy checklist to provide your email designer, that highlights the key differences between designing for web and designing for email.

Creative Guidelines for Emails

This guide is aimed at people who intend to create hard core HTML content for use as emails. It provides a sufficient overview of the HTML, which inboxes will render in order for coders to create good looking emails, that will look the same when rendered in every inbox they are sent to. 

The Newsletter

Do you send your company’s newsletter? Newsletters have been given a bit of a bad reputation of late, with some viewing newsletters as a bit old school and often boring. But the newsletter is still of value; with interesting and relevant content it can achieve marketing objectives and can help to form a relationship with your customers and contacts.

Here are my top 5 things to think about when sending your newsletter:

DMA Email Masterclass - List Growth

Pure360 sponsors the 'DMA Email Customer Lifecycle series', a four part series designed for marketers looking to take their email marketing programmes to the next level. The four topics covered are List Growth, Conversion, Engagement and Retention and Winback.  

Here are the presentations available to download from the first seminar on List Growth.

Guide to Email Marketing Timing

Our new research has revealed that marketing professionals shouldn’t rely on ‘gut instinct’ when it comes to email marketing.

We analysed over 660,000 emails sent by 34 companies to discover that widely held assumptions often lead marketers astray.

The Email Marketing Checklist

Here we pull together the top 10 tips of running a successful email campaign into a final checklist to make sure you get the most from your email marketing.

How to Use Email Marketing to Profile your Customers

In this article we provide insight into using email marketing to build an accurate profile of your customers.

A 3 Step Guide to Improving Email Marketing Deliverability

Are you getting good email marketing deliverability rates? The chances are you could be doing more to improve them. Read on for Marc Munier’s key tips for getting to the inbox.

Email HTML - what's possible, what's not

This email marketing resource will highlight the main differences between design and coding for the web and for use with email services. This should provide a useful insight into avoiding the most common pitfalls when writing HTML for emails.

How Do You Earn Recipient Trust?

How do you get recipients to open your email marketing campaigns? Are they adding you to their ‘safe’ senders list? Read our quick guide to using 'Trust Earning Text'. 

Birth of the Dialogue: Email Marketing Whitepaper

Packed full of tips to improve your email marketing content this whitepaper covers the importance of creating dialogue with your audience through your email marketing campaigns. Talking to them is one thing, but are we telling them what they want to hear? Are we listening as well?