Email Marketing Resources

Our Resources area is here to help you get more from your email marketing tools and understand how they can be integrated into the rest of your digital marketing mix.

Check out the latest articles below and get the EMM newsletter for monthly articles, guides and tips.

Pure360 Insights

This is the area where you can benefit from the latest tried and tested email marketing insights that our experts have pulled together during their time in the industry.

Whether it’s message creation, list management, deliverability or getting the best ROI from your email marketing campaigns - our guys will give you the most honest and practical advice they have available. And that’s a fair bit.

The Online Retail Guide to Strategy

The Guide to Online Retail Email Marketing Strategy

In this guide, based on the sell-out Online Retail Strategy webinar, email marketing expert and trainer Maria Khoury takes you through three of the most successful strategies that you can implement, without trouble, to improve your Online Retail email marketing activities.

Abi Clowes

Effective Email Marketing for Small Businesses

Abi Clowes takes a look at how effective email marketing can benefit small businesses during times of financial uncertainty.

Industry News & Reports

Check out the latest useful industry websites, email marketing reports and trends that affect marketing managers using email marketing within their online marketing mix.

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Social SEO through Clever Content

A social titbit for you from our friends at C&M (online PR/SEO/social gurus). But what has this got to do with email? We hear you cry...well email is a channel, as is social etc and at the core of it all lies content. So read on, get some handy SEO tips and apply your content learnings to your email campaigns!

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The DMA website

Visit the DMA (Direct Marketing Association) website for industry reports, information on events and a handy search tool to find marketing services suppliers and agencies. Well worth becoming a member.

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