Pure360 speak out at ad:tech

Pure360 presented a seminar in the Email Marketing Theatre entitled ‘Email - to Blast, to Broadcast, or enter into Dialogue?’

Understanding the most important element in all email marketing – the recipients

Changing patterns of online usage and media consumption continue to introduce challenges – particularly in the email channel. This session concentrated on email marketing from the perspective of the audience. Online audiences want to be involved in communication – to be able to engage with organisations’’ – rather than receive what is “given”.

Looking at email marketing from the recipient’s point of view provides powerful insights into how to truly leverage the power of email – as a sales, marketing, communication, and service delivery channel and will help to win the battle of commanding attention in crowded inboxes.

Would you like a copy of the presentation?

For further info about Pure360’s email marketing solutions, get us to call you