WhyCommunicate? - Using email to create a buzz
First4Figures is an online retailer of collectible figures from top selling computer game and film titles with production runs that are often limited to a few hundred units.
This in itself increases desirability - but create enough excitement around a new product and the speed at which it sells increases dramatically, making future releases even hotter property.
In the past, First4Figures simply made new products available on their website and a general press release went out, there was room for improvement.
Getting some outside help
Early attempts at email marketing to their customer database, however, didn’t produce the desired results.
Their email system wasn't able to report statistics so they had no understanding of what was working, what wasn't and how to improve their campaigns. It was proving difficult to justify the time and effort they were putting in.
They approached WhyCommunicate, an online marketing agency with a history of working in the B2C area. Their brief: a joined-up strategy that would build anticipation and, of course, drive sales.
Customer Love
Pure360 have been helpful from the off. They've given us a package & technical support that's spot-on and now we're able to send out something very pretty with no hassle.
Innocent Drinks
