Brighton Marathon run with Pure360 email marketing software
Being rather excited locals, we were keen to contribute to this important event and are rather proud and happy to be sponsoring Brighton’s first ever Marathon. A key issue for Brighton Marathon was making sure runners received important information, such as training schedules and health and safety documents. Hello email marketing!
The rest as they say is history and PureResponse is now invaluable to them.
Want to know how they are achieving great results? Tom Naylor, Race Director at Grounded Events shares the secrets of their success…
The email marketing solution
With the marathon set for April 18th 2010, Brighton Marathon started using PureResponse in August 2009, when emails were used to confirm registration and send a number of generic updates to runners.
The benefit of using PureResponse was that reporting functions allowed Tom to know to what extent important messages were being read, and automatically schedule resends to non opens (one of the new PureResponse features, very popular).
Email marketing also contributes to keeping the event sponsors happy, as it allows Brighton Marathon to promote sponsors’ relevant products and services inside the email campaigns.
How to get a 50% click through rate....
Customer Love
The team instils confidence by providing advice and guidance through all stages of the process. They care about the end goals of the customer.
DVLA
