ALK drive sales through email marketing
Award winning Sat Nav software providers for the iPhone ALK needed an email marketing software solution that could provide accurate reporting information and sophisticated tools to help them to get the most out of their database.
The challenge
ALK offers mobile Sat Nav software to a large international audience, such as ‘CoPilot Live’ the award-winning GPS Sat Nav system, which runs on your iPhone.
They rely on quarterly email marketing activities to drive large amounts of traffic to their website - so accurate email campaign analytics are essential.
The importance of reporting
Christian Oliff, European Webmaster for ALK explains 'Since our newsletters are an important source of sales, finding an accurate, cost-effective method of measuring response was essential'.
'We found our USA-based email reporting solution wasn’t that easy to use and didn't have the features we required to keep tabs on our newsletters' performance.'
Customer Love
Using Pure360 has enabled me to smash our email targets this year.
Hackett
