Customer Email Marketing Case Studies

Salonwear Direct - Moving salon fashion forward

The team at Salonwear Direct don’t believe in boring uniforms, instead they aspire to design the most stylish and fashionable garments that are also high quality, smart and practical.

With a customer database of enviable proportion, Craig Landale their Marketing Manager, wanted to make the best possible use of it.

Apex Auctions - Preference Centre Benefits

When you have a wide customer base, how do you keep them informed and up to date with your latest offers, whilst not presenting them with irrelevant information? How is it possible to reduce opt-outs and list attrition? These were the problems facing Apex Auctions Marketing Manager, Adam Taylor, told us about his experience of overcoming them.

10:10 - reframing the climate change debate

When 10:10 was launched on 1st September 2009, its founder had one clear goal in mind; to get everyone, from people to businesses to governments, to cut their carbon emissions by 10% in a year.

Robin Houston, Technical Director at 10:10, uses Pure360’s email marketing software, PureResponse, as the company continues in its quest for change.

Walk the Walk

Established in 1996, Walk the Walk not only raises vital funds for Breast Cancer but also encourages women to get fit and have fun in the process, all for a fabulous cause.

Pure360’s email marketing software, PureResponse, was recommended to Guy Aubertin, Commercial Director at Walk the Walk, in 2007 by Just Giving. Since then Guy hasn’t looked back as PureResponse continues to deliver the results that the charity requires.

Truprint - Gaining an Ecommerce edge

The clever marketers at Truprint, the online digital print retailer, felt that after three years of email marketing they needed to gain a better picture of their recipients’ engagement with them.

In a crowded market place with little distinguishing between retailers in the eyes of consumers, they needed to understand what didn't engage people with their brand as much as what did.

Alzheimer’s Society - Using email marketing to support people affected by dementia

The Alzheimer’s Society work to improve the lives of people affected by dementia in the UK. The goals and objectives that charities have are different to most trading companies. In this case, deliverability and a professional look were vital to the Alzheimer's Society.

MediaVest Leeds integrate email marketing with Sage CRM

Media Planning and buying agency MediaVest don’t just use PureResponse for their clients’ campaigns, it’s integral to their own online marketing. James Bagan, Business Development Manager tells us a bit more about how PureResponse is working for them.

Faber & Faber publishers master email marketing

As the gap between retailers and book buyers widens, email marketing is key to Faber & Faber's online strategy. With a number of mailing lists for different parts of their business, they need to be able to segment and target their lists.

WhyCommunicate? - Using email to create a buzz

Creating a buzz around your product ahead of launch is a tried and tested method of increasing consumer demand that's been around for years - although how you create the buzz changes as the marketing environment evolves.

Brighton Marathon run with Pure360 email marketing software

Brighton is about to host its first ever marathon, with over 12,000 runners to keep updated. The Brighton Marathon (organised by Grounded Events Company Limited) needed an email marketing solution.

ALK drive sales through email marketing

Award winning Sat Nav software providers for the iPhone ALK needed an email marketing software solution, which could provide accurate reporting information and sophisticated tools to help them to get the most out of their database.

Hackett add style to email marketing

Hackett London is the home of Essential British Kit. The influential brand is known for their British style, but with a distinctive take to keep things fresh. So when looking for an email marketing provider who stood out from the crowd, their natural choice for an email software solution was Pure360.