The Online Marketing Blog
As we provide more than just email marketing software, we thought we’d let some of our experts rip with the kind of advice and thoughts that they provide their clients. We can’t promise War and Peace but we can promise that each blog is written wholly by the author and won’t include what they had for breakfast!
Finchy!
No, I’m not revelling in my favourite quotes from Ricky Gervais’ The Office, I’m referring to our second Scally car... thanks to one of our lovely business development crew, we have another Scally car, Finchy – named after her kind donor Katie Finch :-)
Gmail Priority Inbox encourages Digital Rapport in Email Marketing
We've been talking about things like preference centres being rapport building because it gives control to the recipient, well now Gmail has announced the beta launch of 'Priority Inbox' a new feature which gives more control within the inbox itself. Andy Thorpe takes a look at this new feature and what it means for email marketers.
Capture that data
In this blog I share my thoughts on data capture and how it’s the simple things that can really make a difference.
Feeling the highs and lows of Scally Rally
Ok so where do I start. Well I’ve wanted to do a Scally with Pure360 since I started here just over a year ago as it fit in so well with our character and brand, and let’s face it – it was going to be a very fun marketing campaign.
Continental car troubles and cross-dressing. Buckle up, It's adventure o'clock!
Our entrance into Scally Rally Europe has been a hot topic in the office for a few months now. I hope sharing my thoughts from the past week will give an insight of just how much of an adventure lies ahead...
Pure360 reveals statistics on how weather effects can influence email marketing campaigns
Check out some of the results from our latest study on how weather affects email marketing as we reveal that sunny weather can double effectiveness of campaigns.
The research has revealed that marketers should consider weather patterns when executing email campaigns, as purchasing power is undeniably linked to the colour of the clouds overhead...
Charity Adoption Email Marketing Strategy
In this blog I’m drawing on my own experiences with the popular ‘Sponsor a child’ or ‘Sponsor an animal’ charity campaigns so I can highlight why email marketing is key to the success of such charity campaigns both now and in the future.
July’s email marketing tips: the best content from around the web
I've been scouring the internet for the freshest news, views and tidbits for our monthly review of email marketing tips...
Managing subscriptions: Key to successful charity email marketing: Part 2
In the first part of this series I looked at getting your content out there and how frequently supporters should and could be contacted. In Part 2 you can take a look at my tips for ensuring you email people with relevant information that they want to receive and I will also be taking a look at using a preference centre to manage subscriptions.
Q and As from the Online Retail Strategy Webinar
In the second in our webinar series trainer to the stars, Maria, ran through proven strategies such as welcome programmes, collecting data and retargeting campaigns, that you can implement easily with examples of hem put into practice.
In case you missed out on the webinar the Q and As from the session are right here.
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