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As featured in B2B Marketing

The research

Our new research has revealed that marketing professionals shouldn’t rely on ‘gut instinct’ when it comes to email marketing.

We analysed over 660,000 emails sent by 34 companies to discover that widely held assumptions often lead marketers astray.

Key findings

• Employees less likely to open marketing emails during lunch than at any other time of the day

• Marketers can capitalise on consumers’ desire for a morning boost

• Afternoon apathy leaves workers looking for ‘life-changing’ opportunities